How much do you love the Olympic Peninsula?
I have traveled to some of the most remote and well known places in the world, taking in views that leave others speechless, while I just shrug my shoulders. I appreciate the beauty in the area, but after I see it, smell it and experience it, I go back to longing for home. My home is full of giant, green ferns, towering cedars and rugged mountains that seem like they have never been photographed. My home, the Olympic Peninsula; home of elk and marmots and salmon. I have stood on the Great Wall of China, climbed remote mountains in Iceland, seen the Himalayas with my own eyes, yet when I close my eyes and dream, I see the Olympic Peninsula. This area is my life, my passion.
For 75 years, the object of my obsession has been a National Park. For 75 years, the Olympic Peninsula has been protected from development, the beauty given a chance to thrive and remain as untouched as possible from the frantic pace of humanity. For 75 years, forests have been untouched and rivers have returned to their original flow. Walking in the rainforest or climbing a peak, one can feel the energy and excitement in nature from 75 years of wilderness.
Last week, as the rain pounded down on the Peninsula, I went to my friend’s office in downtown Olympia. My friend, who runs Einmaleins.co (an Olympia owned, amazingly talented web-design and marketing studio) is passionate about the area too, and as always, our conversation soon went to hiking and climbing on the Olympic Peninsula. We talked about running Mount Ellinor, backpacking through the Elwha and day dreamed about climbing Mount Mathias.
We also talked about the current logo being used to celebrate 75 years of the Olympic National Park. To me, the logo, which some like, falls extremely short of truly creating an iconic image of the Olympic Peninsula. I get the design that was created, but I couldn’t help but vent about how it needed to be better. For fun, we, Exotic Hikes and Einmaleins, decided to spend a few hours that day trying to make a poster of our own.
The image below is our attempt at showing our passion for the area, while incorporating actual images from the park. No cartoony images, we show actual locations, real animals and birds and real ridge lines and sea stacks. In our logo, we show the ridge line from Hurricane Ridge, the sea stacks at Second beach near LaPush, giant cedars from the Hoh and elk and eagles from around the Peninsula. While there are many things about that the design that could be said, I will tell you what I hope it does. I hope the image resonates with kids and kids at heart, inspiring people to day-dream about the Olympic Peninsula. I want you to come visit, to tell the world about the park and to let the Olympic Peninsula to speak for itself.
For more information about this project, the design studio or to show off the poster that you would design, please email me at firstname.lastname@example.org.
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Exotic Hikes: @Exotichikes on Twitter
See you on the trails.